From August 4th to 5th, the "Stone Charm New Journey, Enjoying Shijiazhuang" - 2025 Shijiazhuang Inbound Tourism Promotion Event was held on the Art Ecological Islandof Hutuo River. The event brought together nearly a hundred representatives from inbound travel agencies, cultural and tourism enterprises, cultural and creative stores, and hotel representativestogetherto explore new paths for the development of Shijiazhuang's inbound tourismthrough various forms including on-site inspections, in-depth negotiations and discussions, thematic seminars, and tourism route design.
Hosted by the Shijiazhuang Municipal Bureau of Culture, Radio, Film and Tourism, Shijiazhuang Culture, Radio & Television, and Tourism Bureau, the event aims to break down the industrial barriers, create tourism products with stronger global attraction and enhance Shijiazhuang's reputation as a "City with both Vitality and Thousand-year Ancient Charm".
On August 4th, the guests embarked on their immersive on-site inspection journey, which strengthened the differentiated advantages of Shijiazhuang's cultural and tourism industry, conducting in-depth visits to some representative cultural and tourism landmarks and projects with emerging potentials of Shijiazhuang, such as Shimeiji City Micro-Resort Center, Zhiyin 1953, and Zhengtai Hotel etc..The guests have not only felt the profound historical heritage of the city, but also foreseen the enormous potentials of Shijiazhuang in the designing of inbound tourism routes, helping industry experts "find and keep the right rhythm" and injecting inspiration for subsequent product innovation.
On August 5th, a special seminar was held on which representatives from Shijiazhuang Culture, Radio & Television, and Tourism Bureau, travel agencies, cultural and creative enterprises, hotels, catering associations and other sectors of the entire industrial chain gathered to discuss how to create international tourism products. Representatives from inbound travel agencies such as Spring Travel, China Travel Service and Kanglv shared and studied practical market cases and demands. Representatives from cultural and tourism enterprises such as Shijiazhuang Zhengding Longxing Culture and Xin Huiwen Cultural and Creative Experience Center respectively made wonderful presentations on characteristic tourism products concerning cultural and tourism integration projects and the development of cultural and creative products.
The guests said they had gained a lot from this event. "Shijiazhuang has enormous cultural and tourism resources. “I will incorporate those high-quality tourism resources into the inbound tour routes as soon as possible.”said Feng Yan, a domestic manager of Hebei Kanghui International Travel Service. Guo Mohan, a representative inheritor of the intangible cultural heritage of Hebei Province, "Guo's Iron Plate Embossment", said, "The exchanges with other guests have greatly broadened my horizon. I have found that many travel agenciespay more attention to provide more intangible cultural heritage experience to international tourists, I’m planning to enhance cooperation with them to make more suitable cultural and creative products for international tourists.
This event, featured "precise matching, in-depth experience and innovative design", is a crucial step for Shijiazhuang's cultural and tourism industry to enter the international market. Based on the achievements of this event, Shijiazhuang is taking solid steps to accelerate the implementation of the discussion results, focus on precisely upgrading key links including tour guide services, emergency response in scenic spots, and hotel reception, and build a multi-party collaborative platform to integrate industrial chain resources, enhance the international recognition of Shijiazhuang's cultural and tourism brand, and attract global tourists to appreciate the unique charm of "City with both Vitality and Thousand-year Ancient Charm".
